In the
Portland area, real estate that is priced right moves ultra-quickly.
In the first three weeks that a house is on the market, 80% of the
activity will happen –
activity that will incite interest from potential buyers and Realtors®.
It’s absolutely essential to maximize your home’s exposure
within that time. Some agents let the property they are supposed to be
selling sit for days without any marketing and very little activity. At
The Neighborhood Group, our program commits to having all these steps in
place within 72 hours of listing your home so your property moves as fast
as it should:
Step One: Visual Marketing
We are all bound to forget what we’ve seen so the goal is to provide as
many visual pieces as possible.
•A maintained The Neighborhood Group yard sign located in a visible portion
of your property.
•Full color home flier and flier box.
•Listing in The Oregonian, as well as community publications if applicable.
•Multi photo layouts available immediately online.
•Periodic reminders are sent out to your 400 immediate neighbors, requesting
input on possible buyers they may know.
•360 Virtual Tours of your home online.
Step Two: Pricing Strategy
Combine a thorough knowledge of your needs with the market conditions and choose
a price than is equitable to that end.
•Provide a Competitive Market Analysis of current conditions and comparison
sales.
•Evaluate and inform you of market time lines and estimates of days on
market.
•Price your property consistently with your goals. We won’t inflate
the value of your property only to beat you up on that price later.
Step Three: Internet and Electronic Marketing
Over 80% of all new homebuyers now seek information online.
•www.johnlscott.com (over 45million
hits per month / 500k Unique hits)
•www.rmls.com (Realtors Multiple Listing
Service)
•www.realtor.com (#1 Listed Agent
In Portland)
•www.homegain.com
•www.homes.com
•www.questdex.com
•www.livingchoices.com
• Plus 10 of the nations top home search sites.
Step Four: Agent Promotions
Only between 8-10% of homes are sold by the listing agent, therefore getting
out the information that your home is listed is vital to finding a qualified
buyer.
•Personally invite agents to an agent’s viewing the first Tuesday
after listing.
•Immediately submit all listings to the Realtors Multiple Listings database.
•Do a prospect match report on buyers who are looking for home that fit
your home’s description.
•Place your home into our office inventory listing for interoffice exposure.
•Present your home to other agents at local sales meetings.
Services provided throughout the selling process:
An agent has the role of keeping activity up at your home, as well as keeping
the client always informed.
•Availability to show your home seven days a week.
•Mobile communication (Cellular, Mobile Instant Messaging, Voice Mail).
•Follow up with other salespeople who have shown your home and pass this
feedback on to you.
•Update all forms of media, as well as agents, of any changes to your property.
•Provide a periodic update to you of market conditions in your area to
better market your specific property.
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